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Wonesty

Posted on April 8, 2009 - Filed Under General, Online Marketing, Web Design, Web templates | Leave a Comment

Web+Honesty=“WONESTY”

hi!

Hi!

a/s/l

26/female/Manchester and u?

27/male/Salford and single ready to mingle… :)

sweet !

what do u do?

I am a professional boxer.. I play for money ..and u?

I am a ballet dancer and trainer

gosh!!!

I was just watching my buddy Daniels’ screen. There he was 40+ , slightly on the plump side , almost bald and unable to climb the third floor when the lift was not working. Boxer ..my foot. Yet he could go on and on…for hours , one lie after the other. Later he would try to meet the girls he chatted with. Dunno how he could gather the guts but somehow he did.

So one day after numerous chats he decided to meet this one too. We waited for hours before we got a call. Hi! I would love to meet you but i have a confession to make…. ahh.. emm… I am not as young as I said . Well I could see a grin on Daniels face. “Its ok”, he said . So, how old are you?

53… THUD!!!!

Honesty is the human quality of communicating and acting truthfully related to truth as a value. This includes listening, and any action in the human repertoire — as well as speaking. Superficially, honesty means simply stating facts and views as best one truly believes them to be. It includes both honesty to others, and to oneself and about one’s own motives and inner reality. Honesty, at times, has the ability to cause misfortune to the person who displays it. Honesty can also mean fairness, and truthfulness, and the avoidance of misleading people.

Web and honesty are a rare combination. Judging by my personal experiences I am afraid extremly rare.

So I thought why not create a new word. Who knows it might become a movement one day :) .

My crusade is about WEB+HONESTY = “WONESTY”.

If all works well , some years from now people wud say ..hi I am xyz and I am Wonest.

Average homosapien spends 3-4.5 hours on the Internet. At any given time 15% of humanity is not practicing “WONESTY”.

Imagine …Trades , deals , chats ,confessions, promises, miracle cures, tourism, counselling etc etc .. All aided and abetted by dishonesty in the real and “DISWONESTY” in the virtual world.

Well! we might end up spending 15% of our lives in an unreal , DISWONEST virtual world. Scary!! isn’t it?

But then imagine if Daniel was honest. OH for gods sake I know its difficult to imagine that but hypothecially. Then the conversation would go like this…

hi!

Hi!

a/s/l

53/female/champaign Manchester and u?

46/male/palm springs and married always on the leash… :)

sweet !

what do u do?

i am a cook at the Indian eatery?

i work at the grocery store.

ok ttyl.. bye

It is hard to believe that a man is telling the truth when you know that you would lie if you were in his place. ~Henry Louis Mencken, A Little Book in C Major, 1916

10 things to do during recession . wonesty.com

Posted on April 8, 2009 - Filed Under Online Marketing | Leave a Comment

During these trying times we should be ready to be tested on our ability to create and promote our web presence . Here are a few recession beating steps to make your internet marketing recession -proof.

  1. Retain what you have. Do all you can to retain what you have. The best challenge would be to safeguard your existing client list. Be more patient and accommodating.
  2. Friendly yet effective Content. No one wants what does not work. If content can drive business then ensure that the site content is like a dozen sales guys blabbering to the target audience. Each page has to be relevant and to the point, answering all questions that could arise in the minds of potential customers.
  3. Adopt search engine optimization. . Make sure your site is easily ‘crawled’ by the search engines. Best brochures are useless without circulation. Beat content is garbage if you are the only one reading it. Make effective efforts to use the best SEO practices.
  4. Return on investment in advt. If you’re spending money on advertising, measure every ad for effectiveness. Advertisements need to convert to be effective. Do not ignore failures. Use every Ad penny wisely. Adapt to the changed mindset during recession to bring out the key advantages of your products or services. Hit where it ‘makes a difference to the client”…
  5. Back to roots. Some marketing methods have worked for decades: Wonesty.persistence & Research. Don’t get cheap & understand the client and the market moods. It’s time to respond to needs not wishes.
  6. Synergy is the key. Align forces and resources wherever possible
  7. Go wild. This is not a time to get conservative. Your competitors probably will. This is a good time to stand out, not by being silly or overspending, but by making sure you have a particularly effective message, and that you carry that message everywhere. Remember, internet marketing is always cheaper than other media. So expand, don’t shrink, what you’re doing online.
  8. TRY blogging & social networking. It would never hurt.
  9. Go deep. Deeper, crisper information.
  10. Sensitive discounts only. Enter the price and the discount wars but make efforts to sell quality and class first.

Wonestly yours

Harjeet Kakkar

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